Marketing can be defined as an activity aiding business houses sell their products and services to a large number of people. It is the most important activity that helps in the materialization of plans chalked out on paper. It includes covering untapped markets and other possible avenues. Business marketing is essentially used to market products and services produced/ provided by various organizations to either sell directly in the market or to be used in the production of other products and services. The scope of business marketing is limited whereas all other forms of marketing encompass a larger population. Continue reading →