News On Table

July 6, 2009

Financing Business Enterprises

Filed under: Finance and Business — Tags: , , — cloud @ 9:03 am

With the increase in the spectrum of business activities even in the initial stages of a business, the need for quick financing solutions can not be exaggerated in today’s business world. The requirement has grown rapidly since the development of different business models. Business enterprises require huge amounts to cover expenditure, both internal and external. Internal expenses include staffing charges and operational expenses. External expenditure includes advertisement, payment to various stakeholders including the government and other miscellaneous expenses.

The means of financing an enterprise needs to be selected after due consideration because a wrong decision can lead to operational as well as organizational inefficiencies. It may be in the form of higher pay-outs, insufficient holding of funds in the treasury etc.

Since all major expenditure in an organization is of a capital nature, the ways to finance are of immense importance. There are diverse avenues available to a business concern to finance their requirements effectively. These can be chosen on the basis of the size of the project, profit projections, human resource involvement among others. The two main types are equity and debt. The ways of finance are enlisted below:

Debt Finance
This includes borrowing money from banks, financial institutions etc. The business enterprise later is required to repay the principal amount and the accrued interest irrespective of whether the organization makes profits.

Equity Finance
This is a method of raising money through a market where investors are ready to invest, earning dividends on the profits earned by the company in return. Though the level of risk involved in this form of capital raising is high (from the investors point of view), the returns are also higher than that in debt.

Venture Capital Finance
This is a popular method of finance when the risk involved in the project is high. The venture capitalists provide finance expecting proportionate returns. It is a method that has been recognized as an economic strengthener. The finance is generally provided with a view to ease the financial pressures of a business in the initial stages and aid the strengthening of the firm.

Other
There are other forms of finance like loans from banks, other financial institutions, and loans from the unorganized sector among others.

Please note that the above given information is inclusive not exhaustive in nature.

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Business Marketing: An Overview

Filed under: Marketing — Tags: , — Rashmi @ 7:48 am

Marketing can be defined as an activity aiding business houses sell their products and services to a large number of people. It is the most important activity that helps in the materialization of plans chalked out on paper. It includes covering untapped markets and other possible avenues. Business marketing is essentially used to market products and services produced/ provided by various organizations to either sell directly in the market or to be used in the production of other products and services. The scope of business marketing is limited whereas all other forms of marketing encompass a larger population.

Business marketing assumes greater meaning when the promotional strategies are decided after careful consideration of all the competitors and their tactics in the market. Many large corporate houses spend huge sums for the day-to-day activities, for the efficient operations. The field of business marketing includes activities that are capable of reaching magnanimous proportions. Hence it is important for every business to attach requisite importance to the strategies governing the plans of the company. A company has various stakeholders, which means that it has to consider the driving factors for each of them and then devise a marketing plan. A good business marketing plan will be in tune with the objectives of the organization.

A business marketing plan will be based on other aspects of business management also like finance, operations, advertising requirements etc. It will take the competitors, products and services, clients also into consideration. Once implemented, the evaluation of these marketing plans is highly essential. Without proper performance assessment, the success of pre-determined objectives can not be ascertained.

B2B marketing, a widely known form of business marketing is vital to both small and large companies alike. It covers the activities essential to business like sourcing, vendor development, reference building etc. The world of business to business marketing is highly competitive, at the same time provides growth opportunities to companies involved. This activity greatly helps businesses especially smaller units in assessing their core areas that need to be developed through marketing. The advantages of adding value to the business along with other growth propositions is the most enticing prospect offered by B2B marketing.

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